The Adoption Problem We Solve:
Given the shift from vendor-driven to peer-influenced buyer adoption of new technologies / innovations is marginalizing vendors while empowering buyers – How to operationalize problem diagnosis on a market level to reach the buyer earlier in their buying process so their company can be considered a trusted advisor in the buying process and drive better adoption of your technology solution?
In short, if you don’t know what problem they are trying to solve, how can you facilitate the decisions they need to make in solving those problems?
The problem is further compounded if your solution is a high value, high risk, complex purchase with multiple stakeholders involved in the decision. We help companies figure out what problems they really solve from a buyers perspective and aid them in targeting and engaging buyers earlier in their process to influence their decisions to solve their particular problem.
About Social Gastronomy, LLC – Buyer Adoption for Complex Markets℠
Social Gastronomy℠ enables technology firms to drive more effective adoption of their complex technology solutions. Social Gastronomy has proprietary diagnostic tools and assessment methodologies to assists companies to assist in their ability to market like they sell by anticipating what particular problem the buyers really have underlying their pain, sell in the marketplace to reach buyers earlier in their buying process, and to then align the positioning of the solution to allow buyers to see that the solution will demonstrably solve their problem.