The Adoption Problem We Solve:
How do you help unaware and uneducated buyers adopt your new disruptive technology? Given the shift from vendor-driven to peer-influenced buyer adoption of new technologies / innovations is marginalizing vendors while empowering buyers -
- How do you translate the value of your unique disruptive innovation to buyers who don’t have experience or the understanding of your technology, but are trying to solve a complex business problem?
- Does your solution solve multiple problems? How do buyers determine which problem they really have? Do they have multiple problems? Overlapping symptoms? Who helps them figure out which problem they have and what they need?
- If you cannot pre-package your offering to speak to these buyers about their particular symptoms and underlying business problem(s); how do the buyers recognize the value of your technology and its fit to their unique situation?
- How long and how costly is it to build a market if buyers are left to translate the value of the technology on their own?
- How critical is it to your growth that buyers are able to participate in driving their own adoption? Are you dependent upon a market to facilitate? How more effective and less costly would it be if you could find buyers pre-market without having to wait for the return-on-investment in market building?
For Pre-Market Companies with Disruptive Technologies
For “new technology” companies where this is a new problem for their buyers’ organizations that require a pretty substantive change in operations to derive the value of the technology. Bigger the disruption, the harder the adoption.
For Companies in Existing Markets with Better Technologies and New Approach to Existing Problems
For “new approach to existing problem technology” companies where this is a new approach to the problem for their buyers’ organizations that require a pretty substantive change in operational behavior to derive the value of the technology. Company needs to win on approach to the problem before they can win on technology.
The problem is further compounded if your solution is a high value, high risk, complex purchase with multiple stakeholders involved in the decision. Is your adoption really about evangelizing your product in the market or helping buyers build consensuse, change business processes, and leverage the right technology to solve a complex problem? We help companies figure out what complex, disruptive problems they really solve from their target buyers’ perspective and aid them in engaging those buyers earlier in their process, in their peer-communities, and pre-market to influence their decisions and guide the buyers in solving their particular strategic, cross-functional, and complex problem.
About Social Gastronomy, LLC – Buyer Adoption for Complex Markets℠
Social Gastronomy℠ enables technology firms to drive more effective adoption of their complex technology solutions both in-market displacement and pre-market disruptive technologies. Social Gastronomy has proprietary diagnostic tools and assessment methodologies to assists companies to assist in their ability to market like they sell by anticipating what particular problem the buyers really have underlying their pain, sell in the marketplace to reach buyers earlier in their buying process, and to then align the positioning of the solution to allow buyers to see that the solution will demonstrably solve their problem.
The process of translating your disruptive innovative into predictive operational problems is difficult without our unique methodology to identify what underlying business problem the buyers are discussing peer-to-peer, leverage that insight to model their decision process, identify where they go for decision support online, and build a targeted content and engagement strategy to drive inbound lead generation. The rule of thumb is the more complex the buyer organization, the more disruptive the technology, or the more complex the market development; the bigger the adoption problem’s drag on the business growth. If you think that you have an adoption problem and if you could get in front of more of the right buyers; you probably need to have an an depth conversation with us about where you are and to what extent adoption is holding back your business.