BtoB Behavioral Target Marketing

Our name Social Gastronomy℠ is a fusion of “Social Media” and “Gastronomy”. Gastronomy is blending of the art (culture) and science (methodology) of cooking. We leverage the art of social media for with the science of BtoB behavioral target marketing for big, complex sales.

The more complicated the decision process, larger the decision committee, the more complex the solution, the longer the sales cycles; the more impact we have on market development, customer acquisition, and lowering the cost of customer acquisition.

• Leverage behavioral targeting via social networks, online communities, and other social media to produce effective lead generation for large, complex sales.
• Qualify based upon both intent and motivation, our lead quality is far superior to traditional demand generation.
• Target the previously unidentified “likely” buyers rather than just the available potential market.
• Compliment to other direct and digital marketing channels as we are able to strengthen their target messaging based upon actual and anticipated executive-level corporate purchase roles and behaviors.

The more complex the better….

Our Social Cookbook℠ is a proprietary strategic market insight methodology for behavioral target marketing leveraging public social networks and online communities in order to identify and target difficult to reach buyers, enhance the customer acquisition process, build relationships with key market and complex sales influencers.

Our MENU℠ of services is aligned to traditional marketing, sales, and support functions supported by our world-class RECIPE℠ methodology; which is an outcome-driven, core competency-based process that ensures our consistent delivery of tactical results.

Menu℠ of Services

For Marketing Operations:

• Buyer Targeting within Markets – Market evangelism, lead qualification, and lead generation via public social networks, communities, blogs, and forums. We can start with either a broad-based social market or cold, targeted list of prospective companies and decision makers.

For Sales Teams:

• Network Selling within Relationship Networks - Assist sales team in leveraging their existing relationship networks for Influencing sales requirements, getting through gatekeepers, identifying influencers, and qualifying leads. Works great for account penetration, cross-selling, and up-selling.

For Support Organizations:

• Community Adoption within Customer Bases – Customer and Partner support, retention, recommendations, and referrals via community adoption and customer evangelism programs.