Social Gastronomy’s core team of experienced senior business executives have extensive social strategy, web marketing, management consulting, product management, application development, & domain social media expertise. We  have the ability to manage or augment existing enterprise social initiatives with our staff of social media specialists with specific expertise in social marketing evangelism and measurement; online community design, development, adoption, moderation, and measurement; as well as Web 2.0 application product management and integration.

Our Enterprise Social Cookbook℠ is both a methodology and a series of packaged engagement services designed to assist companies in developing and executing initiatives in socially enable their enterprise. Social Gastronomy’s packaged engagement services provide social research, planning, and execution assistance for organizations of all sizes. We provide the strategic planning, business case development, project planning, program coaching, as well as, select program outsourcing required to ensure partners and clients are able to drive predictable results from their social media initiatives.

Social Market Leadership is the outcome of the social transformation of the various enterprise lifecycles; customer, operational, product, information, and employee that drive the market success and corporate valuation of an organization.  Our goal is to turn our clients into "Social" Market Leaders which will translate to Market Leadership in the near future. Social Market Leadership can be defined by a series of Enterprise Strategic Initiatives:

• Social Enterprise Strategy - Socially Enable the Customer (Business) Lifecycle to Span Public Networks and the Corporate Community
• Social Networking Strategy - Development and Execution of Social Marketing over Public Social Networks
• Online Community Strategy  - Development and Execution of the Corporate Online Community Social Architecture

Socially Enable the Enterprise Lifecycles through Social Marketing and Social Architecture

 We work with Executive Teams to identify areas throughout the customer lifecycle that can be socially enabled across public social networks (Social Marketing) and through the development of corporate online communities (Social Architecture). We work with executive teams to explore where socially enabling the key customer touch points can be transformative and potentially a game-changer within the market. We also look at where social data can transform the business intelligence process to provide the organization with unique customer insight and quantifiable data-driven decision making. Replace the word “customer” with member, employee, partner, or information, or operation and the process is applicable.

Development of Social Marketing over Public Social Networks

 Assist organizations to build a strategic approach to managing social marketing, influencer marketing, and social lead generation programs focused on identifying and managing the corporate outreach via the relevant social media platforms, influencers, and conversations that influence the market. Enable organizations to create listening, presence and lead-generation social media programs that mitigate risk, enable market traction and decision-maker intersections, and shorten overall sales cycles. Not about social monitoring tools and broadcasting content, but managing compelling market engagement, influence, and customer experience.

Development of the Corporate Online Community Social Architecture

 Reorient the traditional corporate website towards the online network, relationship-oriented, and influencer-driven social interactions.  A branded online community and enterprise social media tools provide collaboration and communications around traditional customer, prospect, employee, and partner touch-points for invaluable business benefits; a cohesive customer relationship, better online interactions, improved customer feedback, and a framework for leveraging user generated content for better organic search engine optimization.

Community users can create personalized dashboards to connect with people, content, and enterprise systems and to improve relationship interactions. Bookmarking tags and links combined with media and document files drive more efficient information discovery and organization through increased context and relevancy.