I have spent the last couple of years evangelizing social media and its various flavors; social business, social marketing, enterprise community, social CRM, etc. I can officially say that the “newness” is over, kaput, finished, and has officially kicked the bucket. If you haven’t “done” social media by now, don’t bother. In some markets, we are seeing so much content being generated, you might as well go back to pumping out press releases and spamming email lists as you will have better odds of getting someone to respond. Having a twitter, facebook, linkedin company, etc account does not buy you anything. Worse, if you spend a ton of money with your agency on these free accounts, you are throwing away good money.

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