Last few weeks, we have had some pretty intensive conversations as to why ADOPTION?

• Like, I get it, but why do you call it adoption?
• I know about technology adoption, but buyer adoption?
• I do X, we can’t do it, but I think my buyers need to understand this because this fixes some problems upstream of me.
• Why isn’t everyone doing this?
• Sales does this one-to-one, why can’t our marketing team do this?

So, I am not going to answer all of these directly, we put a deck together http://www.slideshare.net/mrosenhaft/social-gastronomy-defining-the-adoption-problem-130611 which introduces why you might have an adoption problem. I suggest that you read it and then read the rest of this post as it will make a lot more sense. But, here is my take on understanding buyer’s adoption: Continue reading “Understanding Buyer’s Adoption” »