Archive for July, 2014

Reconciling Freemium Model and Adoption for B2B Technology Companies

July 24th, 2014

Interesting trend that we have seen lately – B2B SaaS software firms who are dealing with an adoption problem despite their freemium offerings. It seems that they have a huge drop-off from the sign-ups on the freemium version to their paid version. Not surprising that there is a drop-off, but many feel like the drop-off is bigger than expected given the value that they provide.

We have seen this before with a client that we worked with so I feel confident that I can guess at some of the root issues:

  • Sales Team – They are selling a somewhat complicated solution without a direct sales force substituting a free experience for sales management. For many less complex, consumerized applications this is an appropriate model as the cost of sales does not support the cost of the application.
  • Adoption – For the more complex applications, the challenge for the larger organizations is getting people to buy into the application – intellectually, emotionally, and operationally. Freemium does not mean it does not have a cost to the buyers. Continue reading “Reconciling Freemium Model and Adoption for B2B Technology Companies” »

10 Common Market Adoption Issues That I See in BtoB Technology Companies

July 16th, 2014
  1. Inability to drive effective/qualified sales opportunities through marketing
  2. Difficulty explaining to target companies that our technology is best @ solving particular business problem that they are experienced. We cannot differentiate between visible “pain” and underlying “problem” that you actually solve for the buyer.
  3. Heavy emphasis on generic business value and deep technical differentiation in messaging.
  4. Difficulty within lead generation activities to reach “senior executive” decision makers in target organizations – forcing sales to sell up through organization. Continue reading “10 Common Market Adoption Issues That I See in BtoB Technology Companies” »