5 Social “Truths”

February 18th, 2010 by Matthew Rosenhaft Leave a reply »

We, Social Gastronomy, hold these “truths” to be self-evident. These beliefs are a synthesis of our learnings from our social consulting. These are the foundational beliefs that are core to our practice; from analysis, planning, consulting, to execution.

  • Shift in buyer behavior is due to social media technology disruption on par with other major technology shifts
  • Social market leadership is becoming a critical business performance indicator
  • Social media technologies are better enabling the customer experience to become more customer-centric; both from a process and online community perspective
  • Unstructured social interactions can be integrated into quantifiable business performance metrics to enhance business intelligence
  • Key to social market leadership is social enablement of each stage of the customer lifecycle
Matthew Rosenhaft

Matthew is a Social Marketing Executive and is co-founder of Social Gastronomy, LLC and the Social Executive Council. Prior to founding Social Gastronomy, Matthew has over 18 years’ experience as an executive in marketing, product management, and sales. Matthew has an extensive background in the SaaS Software, Social Media, Mobile, IT Services, and Telecom industries. He has prior entrepreneurial experience as a founder and executive in several early-stage venture-backed technology companies, as well as, holds several US patents for a mobile marketing technology. Matthew is a prominent blogger and regular industry speaker on social marketing and strategy topics. Matthew’s blog can be found at www.socialgastronomy.com/blog. For more information on Matthew, you can check out his LinkedIn profile at www.linkedin.com/in/rosenhaft or contact him directly at mrosenhaft@socialgastronomy.com.

.