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PDF We created a Buyer’s Bill of Rights a couple of months ago, but didn’t have the right context to explain the “why” of Buyer-Enabled, but now in context it is becoming clear that this is the “how” to become buyer-enabled in your engagement within your markets. Imagine if all vendors treated buyers this way how amazing our buying experiences would become. All movements start with a “moment” and a core of early evangelists. Here is to hoping this one catches on…. please, soon…. and start with the worst offenders who provide lights-out customer service… I mean literally “no one is home in our call-center bad service”… or the “SPAM to your inbox chokes” marketing offenders.
- You have the right to only receive information that helps you become a better consumer, not sell you more stuff you don’t need to make my numbers.
- You have a right to transparency in comparisons, pricing, competition, features, value, customer service, billing, packaging, and quality.
- You have a right to our best work at the best pricing available in the market.
- You have a right to a timely response to address issues that arise in the consumption of our offering.
- You have a right to talk to our other customers to get a real good idea of how we really deliver
- You have a right to simple explanations, free of confusing and misleading terminology.
- You have a right to expect continuous improvement from us. We are the experts, we should continually strive to make it better.
- You have a right to engage with us in public forums to ensure that we say the same things in public as we do in private.
- You have the right to expect us to engage with market thought leaders and other industry insiders to validate our credibility within the market.
- You have the right to expect that when we send you information or contact you, it is in your best interest, will be high-value, high-touch, & relevant to your needs.
Matthew is a Social Marketing Executive and is co-founder of Social Gastronomy, LLC and the Social Executive Council. Prior to founding Social Gastronomy, Matthew has over 18 years’ experience as an executive in marketing, product management, and sales. Matthew has an extensive background in the SaaS Software, Social Media, Mobile, IT Services, and Telecom industries. He has prior entrepreneurial experience as a founder and executive in several early-stage venture-backed technology companies, as well as, holds several US patents for a mobile marketing technology. Matthew is a prominent blogger and regular industry speaker on social marketing and strategy topics. Matthew’s blog can be found at www.socialgastronomy.com/blog. For more information on Matthew, you can check out his LinkedIn profile at www.linkedin.com/in/rosenhaft or contact him directly at mrosenhaft@socialgastronomy.com.
