PDF I’m not sure if you saw the “Open Letter to CMO’s” in the Social Executive Council. The feedback we’ve received is that the post is helping to build your own business case to address the impact that social is having on the purchase behaviors in your industry, in particular those with a very complex buying/selling process.
With that in hand, many of you have now asked me to share our approach, to arm you, as the internal advocate, for the conversations you need to have within your organizations as to why social target marketing is more critical than ever.
At a high level, social target marketing is about how we can build better relationships with likely buyers to create new opportunities for our business that we’re missing out on today.
Continue reading “Open Letter to CMO’s – Social Target Marketing for Complex Sales” »
Why are we treating social so differently than the market disruptions that we’ve lived through before? I feel as though I have actually contributed to this problem. I have been evangelizing that social is different. I am now seeing the impact over the past few weeks through my conversations:
