Online Community Lead Identification – Part 2 Linkedin Example

June 1st, 2009 by Matthew Rosenhaft Leave a reply »

As a continuation of the the post on online community lead identification http://rosenhaft.wordpress.com/2009/05/27/online-community-lead-scoring-part-1/ that Michael Thomas, CRMA President & CRM guru for social media plattform provider www.neighborhoodamerica.com, we decided to build a case example around an online community lead identification example that people could relate.

The question we asked of ourselves was “How could you identify in Linkedin that someone was looking for a job without their explicit use of key words like; available, looking, seeking, etc” A lot of recruiters are using Linkedin for passive candidate identification. In short, if you could use behaviors in Linkedin to identify the difference in passive candidates between those who were quietly looking versus those who were not, you could potentially save a recruiter a great deal of wasted activities & cut down on the unnecessary contacts. If you could build a lead scoring system that aggregated the activities so as to identify the “interest” of the candidate, you could leverage those behaviors to identify potential “leads”.

Identified Behaviors for Recruiting Lead Identification in Linkedin

1. Updated Recommendations in last 30 days – Higher score for greater number

2. Frequency of Use – Patterns of use change dramatically

3. Changed Last Position Description or put end date on last job

4. Changed Profile Description

5. Changed Email Address

6. Added a large number of new connection invites

7. Accessed the jobs listing page

8. joined a group(s) – more points for larger numbers

9. Began to post questions or answers in groups

10. Other Employees at the same company score high on activities

None of these in isolation represent that a person is now seeking a position, but taken in aggregate begin to show a pattern of behavior that could be scored. Part 3 will outline our thoughts as to a corporate community & how to perform sales lead idenitifcation leveraging social media tools in an corporate online community.

Updated with Part 3: http://rosenhaft.wordpress.com/2009/06/08/online-community-lead-identification-part-3-corporate-community/

Matthew Rosenhaft

Matthew is a Social Marketing Executive and is co-founder of Social Gastronomy, LLC and the Social Executive Council. Prior to founding Social Gastronomy, Matthew has over 18 years’ experience as an executive in marketing, product management, and sales. Matthew has an extensive background in the SaaS Software, Social Media, Mobile, IT Services, and Telecom industries. He has prior entrepreneurial experience as a founder and executive in several early-stage venture-backed technology companies, as well as, holds several US patents for a mobile marketing technology. Matthew is a prominent blogger and regular industry speaker on social marketing and strategy topics. Matthew’s blog can be found at www.socialgastronomy.com/blog. For more information on Matthew, you can check out his LinkedIn profile at www.linkedin.com/in/rosenhaft or contact him directly at mrosenhaft@socialgastronomy.com.

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