Flashback to Web’s Impact on American Business

September 27th, 2009 by Matthew Rosenhaft Leave a reply »

As part of the preparation for a recent presentation, I pulled together research on the Web’s impact to the Fortune 100. Our belief is that social media will be as disruptive as the web for a number of reasons; which will each have their own posts over the next several weeks;

  • Addresses some of the challenges with search engines
  • Represents a shift from intellectual driven purchase management to a more emotional model
  • Provides contextualization for people to organize information based upon personal lenses
  • Represents the transition from static information management to a more dynamic model (only going to accelerate)
  • Evolving to enable people to address the challenges of information overload; ie. inbox, search, communications, etc. Social media will enable people to begin to sort through the morass of information. (Yes, it is contributing to the challenges today, but the tools are emerging to assist in attacking these problems in unique ways.)

Comparison of the Fortune 100 lists from 1969, 1979, 1989, 1999, and 2009

Matthew Rosenhaft

Matthew is a Social Marketing Executive and is co-founder of Social Gastronomy, LLC and the Social Executive Council. Prior to founding Social Gastronomy, Matthew has over 18 years’ experience as an executive in marketing, product management, and sales. Matthew has an extensive background in the SaaS Software, Social Media, Mobile, IT Services, and Telecom industries. He has prior entrepreneurial experience as a founder and executive in several early-stage venture-backed technology companies, as well as, holds several US patents for a mobile marketing technology. Matthew is a prominent blogger and regular industry speaker on social marketing and strategy topics. Matthew’s blog can be found at www.socialgastronomy.com/blog. For more information on Matthew, you can check out his LinkedIn profile at www.linkedin.com/in/rosenhaft or contact him directly at mrosenhaft@socialgastronomy.com.

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