Game-Changing Shifts Affect Go-to-Market Capabilities

June 6th, 2012 by Matthew Rosenhaft Leave a reply »

Go-to-Market scenarios and complexity is affected by macro technology trends. Dependent upon the complexity of the buyer’s organization, solution, customization requirements, maturity of the market, and competitive landscape; the ability to disrupt the status quo and/or enter in new markets can have tremendous effect on the revenue generation ROI spend.

Companies that leverage new disruptive technologies can rapidly replace existing providers at far lower cost. The more buyer-enabled the technology disruption, the greater the disruptive business affect. We updated our analysis of the Fortune 100 to see the impact of various macro-technolgy trends on the churn to the list every 5 years. ABSOLUTELY AMAZING!!!

Matthew Rosenhaft

Matthew is a Social Marketing Executive and is co-founder of Social Gastronomy, LLC and the Social Executive Council. Prior to founding Social Gastronomy, Matthew has over 18 years’ experience as an executive in marketing, product management, and sales. Matthew has an extensive background in the SaaS Software, Social Media, Mobile, IT Services, and Telecom industries. He has prior entrepreneurial experience as a founder and executive in several early-stage venture-backed technology companies, as well as, holds several US patents for a mobile marketing technology. Matthew is a prominent blogger and regular industry speaker on social marketing and strategy topics. Matthew’s blog can be found at For more information on Matthew, you can check out his LinkedIn profile at or contact him directly at