Introducing the Social Business Office

November 3rd, 2010 by Matthew Rosenhaft Leave a reply »

Social Business Office (SBO) is a centralized, internal consulting organization tasked with managing the cross-functional social business initiatives across an enterprise. The SBO acts as a hybrid organizations that provides internal consulting to business units and functional departments to coordinate initiatives across functional groups.

As many social business initiatives span across multiple enterprise functions, many organizations have struggled to implement the right business structure to manage these initiatives. The decentralized model is grossly inefficient, while a centralized organization is not sufficiently nimble enough for complex initiatives. The SBO model enables organizations to centralize planning, but decentralize execution.

Recommended reporting structure is through to an executive sponsor with an cross-functional advisory committee made up of additional senior executives. This is an evolution from the social business committee or

Matthew Rosenhaft

Matthew is a Social Marketing Executive and is co-founder of Social Gastronomy, LLC and the Social Executive Council. Prior to founding Social Gastronomy, Matthew has over 18 years’ experience as an executive in marketing, product management, and sales. Matthew has an extensive background in the SaaS Software, Social Media, Mobile, IT Services, and Telecom industries. He has prior entrepreneurial experience as a founder and executive in several early-stage venture-backed technology companies, as well as, holds several US patents for a mobile marketing technology. Matthew is a prominent blogger and regular industry speaker on social marketing and strategy topics. Matthew’s blog can be found at For more information on Matthew, you can check out his LinkedIn profile at or contact him directly at