Jones Soda Social Audit for PR+MKTG Camp in Seattle

March 12th, 2010 by Matthew Rosenhaft Leave a reply »

I went to the PR& MKTG Camp in Seattle last week. We were asked to do a public case on Jones Soda, a local Seattle darling, that provides a speciality line of premium sodas. Instead of doing the standard, here is a consumer facing social audit, we put a twist and focused on how to leverage social for building distribution relationships and establishing retail points of sale. In the beverage distribution business, retail still drives more impulse purchases than consumer branding. If you are a niche player, having a strong channel presence is critical. I have posted the case as an example of identifying influencers over social media. In this case, the influencer is the channel. In this case, we presented with Mike Spear, Jone’s Interactive Brand Manager. Here is the slideshare link as I cannot upload to this post, so here is the link:

Matthew Rosenhaft

Matthew is a Social Marketing Executive and is co-founder of Social Gastronomy, LLC and the Social Executive Council. Prior to founding Social Gastronomy, Matthew has over 18 years’ experience as an executive in marketing, product management, and sales. Matthew has an extensive background in the SaaS Software, Social Media, Mobile, IT Services, and Telecom industries. He has prior entrepreneurial experience as a founder and executive in several early-stage venture-backed technology companies, as well as, holds several US patents for a mobile marketing technology. Matthew is a prominent blogger and regular industry speaker on social marketing and strategy topics. Matthew’s blog can be found at For more information on Matthew, you can check out his LinkedIn profile at or contact him directly at