Re: Will Corporate Websites Become Irrelevant?

May 29th, 2009 by Matthew Rosenhaft Leave a reply »

Alexa Ellis asks the question in a post in iMarketing 2.0 on Techlinks http://www.techlinks.net/component/content/article/43-community-voices/122444 and I thought I would weigh-in….

I believe the future will see a greater importance to the corporate website, but the twist is that it will become a corporate online community include social media components, ability to port identities from Linkedin, Facebook, Google, etc, and will become the collaboration center for the organization.

The corporate website will become the web interface for managing a relationship with the company as an employee, partner, prospect, or customer. There will be the ability to have both public forums for marketing and private areas for internal collaboration and customer interaction.

The technology to support such a corporate online community exists today. The expectation is that as the technology will become more ubiquitous; the price for integrating social media component platforms will become more affordable. As the big social media sites become more open, more organizations will take advantage of the ease in allowing customers to share logins from these sites to their own corporate communities.

The challenge for marketing is that the traditional role of broadcast messaging will morph into a more fluid, multi-directional relationship. This will require a whole new approach to marketing and a rethinking of the idea of a corporate website.

Matthew Rosenhaft

Matthew is a Social Marketing Executive and is co-founder of Social Gastronomy, LLC and the Social Executive Council. Prior to founding Social Gastronomy, Matthew has over 18 years’ experience as an executive in marketing, product management, and sales. Matthew has an extensive background in the SaaS Software, Social Media, Mobile, IT Services, and Telecom industries. He has prior entrepreneurial experience as a founder and executive in several early-stage venture-backed technology companies, as well as, holds several US patents for a mobile marketing technology. Matthew is a prominent blogger and regular industry speaker on social marketing and strategy topics. Matthew’s blog can be found at www.socialgastronomy.com/blog. For more information on Matthew, you can check out his LinkedIn profile at www.linkedin.com/in/rosenhaft or contact him directly at mrosenhaft@socialgastronomy.com.

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