SEC Social Business Framework

October 21st, 2010 by Matthew Rosenhaft Leave a reply »

Beyond social media and marketing, Social Business is really about internal and external customer experience –a cross-functional responsibility of the entire organization.  To help executives wrap their arms around the key pieces that can be augmented through social efforts, the Social Executive Council (SEC) created the Social Business Framework. This framework is designed to help organizations understand how to align, manage, and bring cohesion to business objectives, company activities, and social solutions. In essence, this framework “operationalizes” social business in a manner that modularizes its components into company-relevant pieces that can then be utilized to build a social roadmap of strategic and tactical steps that facilitate implementation.

This framework also helps executives visually understand the complexities associated with a successful social program, as well as gain clarity on the:

  • Multidimensional benefits of an enterprise-wide social enablement program.
  • The structured business gains when implementing a social communication layer that allows free flow of ideas and reporting.
  • Limiting results gained when assigning social activities to one silo-ed department and/or junior marketing/public relations associate.
  • Opportunity costs of not participating in this program from a financial, efficiency and productivity perspective.

The SEC is an active forum for senior executives to collaborate and adapt the Social Business Framework to their own organization. The impact is too large and too overwhelming to do it alone —the SEC and this framework are here to facilitate the process and help our members gain social market leadership.

Matthew Rosenhaft

Matthew is a Social Marketing Executive and is co-founder of Social Gastronomy, LLC and the Social Executive Council. Prior to founding Social Gastronomy, Matthew has over 18 years’ experience as an executive in marketing, product management, and sales. Matthew has an extensive background in the SaaS Software, Social Media, Mobile, IT Services, and Telecom industries. He has prior entrepreneurial experience as a founder and executive in several early-stage venture-backed technology companies, as well as, holds several US patents for a mobile marketing technology. Matthew is a prominent blogger and regular industry speaker on social marketing and strategy topics. Matthew’s blog can be found at www.socialgastronomy.com/blog. For more information on Matthew, you can check out his LinkedIn profile at www.linkedin.com/in/rosenhaft or contact him directly at mrosenhaft@socialgastronomy.com.

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