Social Media is Like Fishing

May 12th, 2009 by Matthew Rosenhaft Leave a reply »

There are two types of social media; external and branded. External social media is the facebooks, twitters, linkedins, of the world. These are the deep sea fishing of marketing. You don’t own the ocean, but you drop a line or a net and you catch fish.

The other side, branded social media is like fish farming where you create a branded, online community where you transition them from private, modelling your sales process. You go from a public discussion of your offering and market space, to semi-private membership discussion forums, to private groups for managing customers on a one-to-one basis.

The best marketing plans tie both types of social media together to assist in outbound marketing communications with a specific call to action back to your website with a more interactive, thought-leadership driven online community for educating potential buyers, qualifying the sales interest, and managing the customer lifecycle.

Matthew Rosenhaft

Matthew is a Social Marketing Executive and is co-founder of Social Gastronomy, LLC and the Social Executive Council. Prior to founding Social Gastronomy, Matthew has over 18 years’ experience as an executive in marketing, product management, and sales. Matthew has an extensive background in the SaaS Software, Social Media, Mobile, IT Services, and Telecom industries. He has prior entrepreneurial experience as a founder and executive in several early-stage venture-backed technology companies, as well as, holds several US patents for a mobile marketing technology. Matthew is a prominent blogger and regular industry speaker on social marketing and strategy topics. Matthew’s blog can be found at For more information on Matthew, you can check out his LinkedIn profile at or contact him directly at