Posts Tagged ‘alignment’

Understanding Buyer’s Adoption

June 18th, 2013

Last few weeks, we have had some pretty intensive conversations as to why ADOPTION?

Like, I get it, but why do you call it adoption?
I know about technology adoption, but buyer adoption?
I do X, we can’t do it, but I think my buyers need to understand this because this fixes some problems upstream of me.
Why isn’t everyone doing this?
Sales does this one-to-one, why can’t our marketing team do this?

So, I am not going to answer all of these directly, we put a deck together http://www.slideshare.net/mrosenhaft/social-gastronomy-defining-the-adoption-problem-130611 which introduces why you might have an adoption problem. I suggest that you read it and then read the rest of this post as it will make a lot more sense. But, here is my take on understanding buyer’s adoption: Continue reading “Understanding Buyer’s Adoption” »

September 6th, 2012

Holy Grail of Marketing – Identify the “qualified” buyers as they enter the market. Welcome to Buyer Marketing….

Think about your own market…

Most buyers in the market are not buyers – users, influencers, students, want-a-be’s, job searchers, consultants, vendors, etc.
Most buyers are not actually in the market unless they have a need
Most buyers are not aware of the market, just their need (symptoms, pain, or problem)
So the market is “unqualified”, buyer is “qualified”
Buyers are not tolerant any longer of “unqualified” messaging; ie. your market message when they don’t see the need Continue reading “Bridging the Gap – Explaining Buyer Marketing” »