As we have progressed to defining a “new” category of engagement in sales and marketing that we coined “Buyer-Enabled” versus your traditional sales and marketing models, we have continued to develop better visual tools to help companies figure out where they are in their development. We decided that “social” was not helping people figure out why what we are seeing in the market is different that thinking about social media as a channel. Behavioral is too tactical and too esoteric. Continue reading “The Evolution to Buyer-Enabled” »
- Recent Posts
- Confused on What Adoption Really Means?
- Reconciling Freemium Model and Adoption for B2B Technology Companies
- 10 Common Market Adoption Issues That I See in BtoB Technology Companies
- Defining a Core Business Problem for Technology Companies
- 4 Leading Questions
- Buyer Adoption – What is Different?
- Part 1 – Why a Problem Elevator May Be Your Problem
- Part 2 – What is the difference between “In-market buyers” and for “buyers with a problem that is yet to become a market”
- Part 3: Why Problem Adoption is Especially Important for Disruptive “New Technology” Companies
- Disrupt, Displace, Bleh. Semantics, right? WRONG
- Global Sponsor of SEC