Posts Tagged ‘buyer decision’

5 Leading Questions for Disruptively Innovative Companies

December 15th, 2013

If you haven’t read my last post Innovators Dilemna http://www.socialgastronomy.com/?p=1939, this post is going to be a nice list of questions that are nice to think about in your spare time; between 9:02PM and 9:17pm on Sunday night after the kids go-to-bed and before your prep for the week.

If you have read that post, you will be coming to the conclusion that you need to fix buyer adoption NOW. Its not a nice to fix, but a must fix if we are going to monetize this amazing technology we created. You have come to the uncomfortable realization that nobody buys technology these days. They buy solutions to fix major problems that they cannot fix on their own. Must have purchases or die. You are NOT in the technology business, but in the MUST FIX OR DIE business. So, with that said, what are the 5 leading questions that you MUST FIX OR DIE for your Disruptively Innovative, but Complex business?

1. How do we find more opportunities? In-market would be nice if we ACTUALLY had a market yet, but we need a more effective way to scale finding more pre-market opportunities before our sales team runs out of people in their networks.

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