Posts Tagged ‘buyer motivation’

Breaking Down Social Commerce

November 18th, 2010

If you read Jeremiah Owyang from the Altimeter Group’s post with their report on social commerce, you will know that they do a great job (as always) breaking down the “what” of social commerce. They outline clear stages and shows best in class examples. A great read if you haven’t already.

Most of the time, most companies need help in working through the process of “how” does it apply to us and how do we build a social business strategy that makes sense. Social commerce is a large component, but usally part of a larger business strategy.

To that end, I thought I would throw in our 2 cents worth (no pun there) on developing a social commerce plan for your organization piggy-backing on Jeremiah’s post:

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