Posts Tagged ‘complex markets’

10 Common Market Adoption Issues That I See in BtoB Technology Companies

July 16th, 2014
  1. Inability to drive effective/qualified sales opportunities through marketing
  2. Difficulty explaining to target companies that our technology is best @ solving particular business problem that they are experienced. We cannot differentiate between visible “pain” and underlying “problem” that you actually solve for the buyer.
  3. Heavy emphasis on generic business value and deep technical differentiation in messaging.
  4. Difficulty within lead generation activities to reach “senior executive” decision makers in target organizations – forcing sales to sell up through organization. Continue reading “10 Common Market Adoption Issues That I See in BtoB Technology Companies” »