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As we have progressed to defining a “new” category of engagement in sales and marketing that we coined “Buyer-Enabled” versus your traditional sales and marketing models, we have continued to develop better visual tools to help companies figure out where they are in their development. We decided that “social” was not helping people figure out why what we are seeing in the market is different that thinking about social media as a channel. Behavioral is too tactical and too esoteric. Continue reading “The Evolution to Buyer-Enabled” »