We, Social Gastronomy, hold these “truths” to be self-evident. These beliefs are a synthesis of our learnings from our social consulting. These are the foundational beliefs that are core to our practice; from analysis, planning, consulting, to execution.

• Shift in buyer behavior is due to social media technology disruption on par with other major technology shifts
• Social market leadership is becoming a critical business performance indicator
• Social media technologies are better enabling the customer experience to become more customer-centric; both from a process and online community perspective
• Unstructured social interactions can be integrated into quantifiable business performance metrics to enhance business intelligence
• Key to social market leadership is social enablement of each stage of the customer lifecycle