Posts Tagged ‘enterprise-wide’

Social Business Fades Away

January 25th, 2011

For those of us who lived through the web evolution remember the disruption on business status quo quite well…

5 Stages of Web Development

  1. Websites and Webmasters – tactical and basic
  2. Web Groups – tactical and advanced
  3. Web Strategy – Strategic and Advanced
  4. Web Functional – Every Dept. and Application had a web function
  5. Business Strategy – Web no longer became an issue, everything was web enabled – assumed

In Social Business, we are seeing the same thing….

  1. Social Media Presence on Public Social Networking Sites and Social Media Managers – Assumed
  2. Social Media Groups – Maturing – Team to manage the social function
  3. Social Strategy – Evolving – Strategic and Coordinated Across Enterprise
  4. Social Function – Emerging
  5. Business Strategy – TBD – social becomes part of the enterprise DNA

If social business strategies and functions are still evolving yet, that means that there doesn’t currently exist an industry standard for developing a social business structure. This translates into a greater risk either of failure or inability to justify investment; inconsistent performance; or a lack of measurability. In short, business impact will be continue to be ad hoc until a standardized set of industry methodologies emerge. Mature organizations need risk management and defined ROI for major investments which will drive the development.

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