Posts Tagged ‘inside sales team’

Sales and Marketing Punch to the Gut

June 1st, 2011

I am the SVP of Sales and Marketing, which means I am more sales than marketing. I am responsible for hitting our revenue numbers and someone else is responsible for operations, delivery and whatever else we need to make the customer happy. My job is to get us in front of customers and close them on our solution. Our offering is highly complex, very technical, and really a niche within a larger market.

My customers take a long time to purchase, bring everyone around the table who could possibly have an opinion, and require lots of customization. In short, our average sale cycle is greater than 12 months long, sometimes 18 months and the average price tag could be anywhere from $200K to $2-5M, though our largest projects could be in the $10-20 million range.
Continue reading “Sales and Marketing Punch to the Gut” »