Posts Tagged ‘leadership’

Call to Market Leadership

May 7th, 2013

We are looking for particular companies that are frustrated with the status quo in their market and who can partner with us to drive adoption and create a game change disruption in their market. BtoB complex technology companies are feeling the pain of the shift in buyer behavior in markets. Everyone is struggling to find an edge to get in front of more buyers, but we believe that they are not addressing the fundamental, underlying problem that will allow them to break through the adoption wall.  Everyone we speak with is seeing the 80:20 effect in their market. 80% of the buyers aren’t educated on the solution and they are only getting less than 20% of the potential buyers that they know are out there to adopt. This isn’t just about marketing or sales. This about  fundamentally redesigning the way we approach and engage with buyers. So, we are reaching out to see if you know such a
company:

  • Hit the 20% adoption wall and looking for an edge to break out
  • Clear differentiation against competitors with market opportunity
  • Good executive business leadership open to innovation
  • Complex technology solution with heavy education, customization, and strategic executive decision maker
  • Complex buying environment with variable decision makers, influencers, and ecosystems

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