July 16th, 2014
- Inability to drive effective/qualified sales opportunities through marketing
- Difficulty explaining to target companies that our technology is best @ solving particular business problem that they are experienced. We cannot differentiate between visible “pain” and underlying “problem” that you actually solve for the buyer.
- Heavy emphasis on generic business value and deep technical differentiation in messaging.
- Difficulty within lead generation activities to reach “senior executive” decision makers in target organizations – forcing sales to sell up through organization. Continue reading “10 Common Market Adoption Issues That I See in BtoB Technology Companies” »
