Beyond social media and marketing, Social Business is really about internal and external customer experience –a cross-functional responsibility of the entire organization. To help executives wrap their arms around the key pieces that can be augmented through social efforts, the Social Executive Council (SEC) created the Social Business Framework. This framework is designed to help organizations understand how to align, manage, and bring cohesion to business objectives, company activities, and social solutions. In essence, this framework “operationalizes” social business in a manner that modularizes its components into company-relevant pieces that can then be utilized to build a social roadmap of strategic and tactical steps that facilitate implementation.
This framework also helps executives visually understand the complexities associated with a successful social program, as well as gain clarity on the:
- Multidimensional benefits of an enterprise-wide social enablement program.
- The structured business gains when implementing a social communication layer that allows free flow of ideas and reporting.
- Limiting results gained when assigning social activities to one silo-ed department and/or junior marketing/public relations associate.
- Opportunity costs of not participating in this program from a financial, efficiency and productivity perspective.
The SEC is an active forum for senior executives to collaborate and adapt the Social Business Framework to their own organization. The impact is too large and too overwhelming to do it alone —the SEC and this framework are here to facilitate the process and help our members gain social market leadership.