Posts Tagged ‘social selling’

The Art of Social Selling

November 23rd, 2010

You wouldn’t walk up to a complete stranger and start a conversation with “You want to buy something from me?”

What doesn’t work in the real world won’t work in the virtual world. But, why then, when you talk about selling and social media, you see people backing away with this rabid fear that they will be labeled as a “Spammer.”

Because in reality, social selling is a fine line between evangelizing through thought leadership and SPAM. It isn’t easy to figure out when a particular potential buyer is ready to transition into shopping or they are just browsing. Just ask retail clerks, it is a fine line between being annoyed by the omnipresent “can I help you?” when you are just looking versus the I can’t find a someone to help me when I really need them.

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