CMO: … I get that we need to think of the buyer’s perspective when marketing. We have modeled the buyer’s journey today.
Us: Great. Do all the buyers buy the same way? What if we have different buyers with different problems? Do they follow the same path? Have the same understanding? Go to the same places? Is the buyer’s journey to help create a composite view of the buyer’s journey or to assist in understanding their differences? Continue reading “Typical Buyer Marketing CMO Conversation” »