For “new” technologies, especially where it is a strategic problem with complex moving parts, lots of people involved, going to cause disruption to the existing business processes to get to fix. May even involve fixing other things. Now add that not everyone agrees as to what the issues are, information is hard to find, very technical, very complex organizational impact, different levels of knowledge on the decision team AND you can wonder why the buying cycle is slow or stalls in no-decision. AND that is when they have connected with you. Imagine what it is like when you are just starting out and you are trying to research what to do to fix a problem in your business.
- Recent Posts
- Confused on What Adoption Really Means?
- Reconciling Freemium Model and Adoption for B2B Technology Companies
- 10 Common Market Adoption Issues That I See in BtoB Technology Companies
- Defining a Core Business Problem for Technology Companies
- 4 Leading Questions
- Buyer Adoption – What is Different?
- Part 1 – Why a Problem Elevator May Be Your Problem
- Part 2 – What is the difference between “In-market buyers” and for “buyers with a problem that is yet to become a market”
- Part 3: Why Problem Adoption is Especially Important for Disruptive “New Technology” Companies
- Disrupt, Displace, Bleh. Semantics, right? WRONG
- Global Sponsor of SEC
