When Marketing Goes Too Far

December 4th, 2009 by Matthew Rosenhaft Leave a reply »

I had coffee yesterday with John Caslione discussing his new book that he wrote with Philip Kotler called Chaotics: The Business of Managing and Marketing in The Age of Turbulence. As we were discussing the “New Normality” (www.chaoticstrategies.com), I was explaining how we did social marketing and how word-of-mouth marketing isn’t new, but word-of-mouth marketing is relatively new to the web. He stopped me and told me that I needed a better description for the new marketing model. It got me thinking so I looked on the web to see how people are describing this:

  • Social Media Marketing
  • Social Marketing
  • Relationship Marketing
  • Influencer Marketing
  • Social Network Marketing
  • Evangelist Marketing

I woke up this morning with the “right” description. It isn’t Word-of-Mouth marketing over the web, it is “Net Word Marketing”. We help companies spread the “word” over the web and social media…

Thinking that I was on to something, I decided to try it out on my wife to see her reaction. “Honey, I decided that we do Net Word Marketing, what do you think?”

Well, as I caught her as she was helping one of our sons get ready for school; so I think that she didn’t hear me very well… “NERD Marketing, I already knew that…”

Needless to say, I am still working on the better description of what we do…

Matthew Rosenhaft

Matthew is a Social Marketing Executive and is co-founder of Social Gastronomy, LLC and the Social Executive Council. Prior to founding Social Gastronomy, Matthew has over 18 years’ experience as an executive in marketing, product management, and sales. Matthew has an extensive background in the SaaS Software, Social Media, Mobile, IT Services, and Telecom industries. He has prior entrepreneurial experience as a founder and executive in several early-stage venture-backed technology companies, as well as, holds several US patents for a mobile marketing technology. Matthew is a prominent blogger and regular industry speaker on social marketing and strategy topics. Matthew’s blog can be found at www.socialgastronomy.com/blog. For more information on Matthew, you can check out his LinkedIn profile at www.linkedin.com/in/rosenhaft or contact him directly at mrosenhaft@socialgastronomy.com.

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