SocialMarketz™
Social Research Social Market Assessment

• Designed to provide in depth research of a social market to provide a general market audit or to answer a specific market research question.
• Identifies social trend, quantify social footprint, social competitive analysis and benchmarking.
• Focus on a company, product(s), market, industry, and or particular point of view.
• Results are a synthesis of both quantifiable and qualify-able data with an analysis of the trending data regarding networks, influencers, and conversations happening in the social market.

SocialPlanz™

Social Planning Enterprise Social Strategy Execution Plan

For Socially Enabled Organizational Lifecycle - Strategic Roadmap for Executing Cross-Functional Social Enablement of an organizational Lifecycle with integration into existing business system and processes; customer, product, information, partner, operational, or employee. In the case of the Customer Lifecycle; cross-functional Executive Team  to identify areas to be socially enabled for competitive advantage:  key customer touch points; social data can transform the business intelligence process; incorporate both the social marketing (pubic social networks) and social architecture (corporate community) with the goal of mapping strategy to organizational objectives.

For Social Marketing - Assist organizations to build a strategic approach to managing social marketing, influencer marketing, and social lead generation programs. We help organizations to create listening, presence and lead-generation social media programs that mitigate risk, enable market traction and decision-maker intersections, and shorten overall sales cycles. Not about listening tools, but customer experience

For Social Architecture– Develop the Strategy for Integrating and building the online community from a strategy and management perspective. We focus on a cross-functional perspective to designing, building, and operating online communities for customers, partners, operations, employees, etc. We also look at how to integrate online communities, social technologies, collaboration platforms, and web 2.0 applications with traditional business processes and systems; like CRM, ERP, Business Intelligence, and Enterprise Content Management.

SocialLeadz™

Social Marketing Influencer & Lead Generation Program

"Social Marketing and Lead Generation in a Box"

Targeted to social market influencers, internal buying influencers, and decision markers over social networks. This program assists organizations to build a strategic approach to managing social marketing, influencer marketing, and social lead generation programs.

The focus is on identifying and managing the corporate outreach via the relevant social media platforms, influencers, and conversations that influence the market.

The goal is to enable organizations to create listening, presence and lead-generation social media programs that mitigate risk, enable market traction and decision-maker intersections, and shorten overall sales cycles.

It is not about social monitoring tools and broadcasting content, but managing compelling market engagement, influence, and customer experience.

For Small to Medium Organizations - the “game changer” for companies desiring growth in this economy, but do not have the budget or the resources to dedicate social marketing resources.

For Enterprise - allows organizations to tangibly see how a systematic social marketing program will drive more consistent leads, compliment their other marketing efforts, as well as, overall lower their cost of customer acquisition.

SocialMemberz™

Online Community Member Generation & Engagement Program

"Online Community in a Box"

Focused on identifying and managing the online member generation and recruitment outreach activities targeted to the right social influencers and conversations that influence the participation and word-of-mouth around an online community. 

For Small to Medium Organizations – Community strategy facilitation for community launch or smaller communities with a part-time community manager.  The “game changer” for smaller organizations that need assistance in managing their online communities, but do not have the budget or the resources to dedicate for online community resources.

For Enterprise – Outsourced community program that allows organizations to tangibly see how a systematic community management program will drive more consistent members, compliment their other marketing efforts, as well as, overall lower their cost of relationship management.