It has been awhile since I wrote my last open letter to the SEC, but my goal with these is to summarize important trends that I see consistently across the executive members within the group in a way that helps highlight major strategic challenges. Continue reading “Recent Social Executive Council Post: Open Letter to CMO’s” »
Recent Social Executive Council Post: Open Letter to CMO’s
September 9th, 2011 by Judy No comments »Recent Social Executive Council Post: Open Letter to CEOs
July 1st, 2011 by Judy No comments »Several of you have shared with me this week that you have a meeting with your CEO in the next couple of weeks, next month, etc. The topic is “social”, what you are doing today and what you are recommending the company do next.
In this meeting you need to be able to articulate a business case of why you should be investing in this and how will it impact your business.
The top 5 questions CEOs ask in these meetings…
Continue reading “Recent Social Executive Council Post: Open Letter to CEOs” »