Social Media is Like Fishing

May 12th, 2009 by Matthew Rosenhaft 308 comments »

There are two types of social media; external and branded. External social media is the facebooks, twitters, linkedins, of the world. These are the deep sea fishing of marketing. You don’t own the ocean, but you drop a line or a net and you catch fish.

The other side, branded social media is like fish farming where you create a branded, online community where you transition them from private, modelling your sales process. You go from a public discussion of your offering and market space, to semi-private membership discussion forums, to private groups for managing customers on a one-to-one basis.

The best marketing plans tie both types of social media together to assist in outbound marketing communications with a specific call to action back to your website with a more interactive, thought-leadership driven online community for educating potential buyers, qualifying the sales interest, and managing the customer lifecycle.