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PDF Social Market Insight Questions
Complex Buying
- Who is Target Buyers? Who Influences?
- Economic Buyer
- Technical Buyer
- Administrative Buyer
- Functional Role Influencers
- Outcome Stakeholders
- Why Buy? Differences in Motivation?
- How Buy? Differences in Approach, Motivation, or Process?
- Where Buy? Where get educated? What sources do they trust for information?
- What Buy? Competitive Solution Options and Differences?
Social Target Marketing
- Market – How big is the opportunity for social marketing in my market? Are we effective in reaching our market with our participation over public social networks? What are we missing?
- Competition - How are we doing compared to our competitors? How do we reach the market more effectively? • Success – What else do we need to actually create opportunities from social marketing?
- Resources – Do we have the right resources on board? Can we train our people? Do we need to hire? What tools and software do we need?
- ROI – How much will I have to invest? How long till I get a return? How do we measure success? How do we manage the risks?
